Icon | UAUA Collections

ABOUT

Our story

Welcome! We’re Kiki and Philippe, a Dutch mother & Belgian father, and the proud parents of three little inspirations: Liv, Harvey and Leo.

UAUA was born out of our love for creating beautifully designed, comfortable, and high-quality clothing for babies. Each piece reflects our passion for simplicity, sustainability, and the joy of parenthood.

We have been travelling our entire lives and while we have seen many beautiful parts of the world,  Peru surprised us in ways we did not expect.
We were not only drawn to its charm, but also to its diversity.

Here is where it all began, the start of UAUA (pronounced WAWA).
UAUA means “baby” in Quechuan, the language of the Quechua people who lived in the Peruvian Andes and spoke the main tongue of the Inca Empire back in the 1500s.

“UAUA is our organic, breathable, durable and ultra soft clothing brand made to support our children for years to come.”

The ideal growing conditions along the coast of Peru produce the finest quality cotton in the world, named Pima cotton. Known for its exceptional smoothness and luxurious softness, Pima cotton was the natural choice when we set out to create the best.

 

UAUA, our original baby clothing brand, features timeless styles and gender-neutral colors made from the highest quality cotton. Because our little ones deserve nothing but the best.

Our brand offers a complete range of essentials for little ones that can be worn year-round, designed for newborns up to 18 months of age.

Our Philosophy

Our clothing is designed in Antwerp, Belgium and produced in Peru by our highly qualified partner.

All our designs are ethically produced in Peru. They’re all cut and sewn by hand & colored with eco-friendly dyes by our local Peruvian partner.

Together, we’ve developed our own exclusive, unique designs and colors.

The production factory we work with has been operating since 1995. It’s specialized in small-batch manufacturing and is run by a mother and her daughter – a true family business.

Comfortable and ultra-soft, we are devoted to the development of new products that add value to the lives of our little ones. Our designs are minimal and modest, using materials that are natural, long-lasting and maintain its quality wash after wash.

At the heart of our vision lies durability and premium quality. We design baby clothing that stands the test of time, crafted to be passed down from generation to generation.

Our goal is to create timeless pieces in simple, earthly color palettes that are both practical and sustainable. Every item is thoughtfully made with environmental consciousness in mind. We use only certified Pima cotton, ensuring the highest quality and safety for our little ones. With UAUA, you can trust that your child’s clothing is as gentle on the environment as it is on their skin.

Every piece reflects our family values: quality, honesty and simplicity!

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